This is the money earned by the creators of WhatsApp
Being the messaging application most used in the world does not necessarily mean being the most option profitable And the fact is that the market for these tools, although cool, is most beneficial for companies. Although for some more than for others, the Asian applications being the ones that have managed to get the most out of free and direct messages.Something that in WhatsApp they still have to exploit better if they want to return to Facebook the disbursement of some 19 billion euros that it cost them to get hold of the application.
The data comes from the Wall Street Journal, where they have investigated the profits that some messaging applications are making. Something that is surprising for showing how tools of Asian origin such as LINE are generating many more benefits than the hegemonic WhatsApp And the thing is that the business is in all those accessories that oriental users like so much: stickers, backgrounds, emoticons, games and other elements that are have slipped into user messages. But where does that leave WhatsApp?
According to the data of the report published in said newspaper, the testimonial euro or dollar who have to pay annually the users of WhatsApp, and that is generally not met, is reporting some 54 million dollars a year (more than 47.5 million euros). In other words, about 6 cents or 5 euro cents per user All this taking into account that it is the most widely used application with no less than more than 900 million of users worldwide. A fact that is far from other messaging applications.
Thus, this same report states that the application LINE, well known for bringing with it the stickers , but with only 200 million active users, manages to generate a whopping 632 million dollars (more than 556 million euros).And even more so, the WeChat app, the true queen of these messaging tools in China With 600 million active users, it has managed to turn over 4.3 billion dollars ( more than 3.7 billion euros). Figures that represent earnings of 3, 16 dollars (almost 3 euros) and 7 dollars (just over 6 euros) per user, respectively. Very far from the 6 cents or 5 euro cents of WhatsApp
And it is precisely because of all the add-ons and extra tools. Some content that Asian applications have been able to exploit and that, users certainly appreciate it. Very different from western apps like Facebook Messenger, which has taken several years to fill its tool messaging with Stickers and functions such as internet callsIn addition, when it has done so, it has ended up offering its contents for free Something that leads them to not having any type of income per user, losing the benefit that Asian tools have managed to pocket. Of course, both WhatsApp and Facebook Messenger bring together the most users worldwide. A most interesting point that accompanies another of the conclusions of the WSJ report , which ensures that messaging is the fastest growing vehicle, and that it still has room to expand , estimating that 1, 1 billion more users will have joined by 2018, mostly fromMidwest and Africa
