That's Notify

The rumors had been circulating the Internet for some time talking about the next application of Facebook Until now, its approach was only known towards news aggregators, allowing users of the social network choose sources to be informed of everything that interests them when they are interested An independent application that seems to be taking shape and of which more is now known about its appearance and operation, as well as its name .This is Notify, the news app from Facebook

According to the medium The Awl, who has echoed the information that has come to him, along with several screenshots, Notify will work as a notification app. In other words, a tool designed to attract the user's attention when the information of interest arises. Something like a news aggregator something more intrusive than normal, filling the mobile with notifications with news, events and content of interest to the user. A movement that competes directly against the feature Twitter Highlights, or against the Snapchat StoriesAnd it seems that the content that is shared through social networks is the new king of the Internet

The idea behind Notify is simple.The user would only have to activate notifications according to the publications that already work with Facebook in this application, or through its sections and stations. Thus, some media such as The Huffington Post, Vevo or BuzzFeed, not only have their own general publications, but also channels about elections, special videos, or more categorized and specific content It would be enough to activate notifications for any channel or content and wait for happen.

In this way the screen of the user's terminal could be filled with notices from Notify with the information that interests the user. Headlines that serve as a link to reach the content of the media that publish them. Of course, at the moment, not all the functions or characteristics of this tool are known.And it is that only a couple of screenshots have been filtered to let us guess where the shots go like Notify

Now all that remains is to understand the strategy that is being carried out Facebookwith a stand-alone application that works like your notifications from your social network, but focused in the information. And it would make more sense for Facebook to integrate this functionality through the wall of its users , where many of them already use this social network to find out about the latest news and relevant information. Will an independent application of information capable of filling the terminal with notifications succeed? It is something that only time will tell.

At the moment we have to wait a little longer to know all the virtues of Notify The application could arrive next November, and still It remains to be answered whether it will be integrated with Instant Articles technology from Facebook, with which to read contents in the application with hardly any wait for the content to load and in a comfortable way.Issues that could be resolved in just a few weeks.