Google wants to revolutionize SMS messages like this
Does anyone in the room remember the application Joyn? The most possible is that no. It is a messaging application that added the surname “enriched” because it was based on the RSC or Rich Communications Services standard. Something like a WhatsApp agreed by the telephone operators of the moment (Movistar, Vodafone and Orange), back in 2012, which intended to fight against the messaging application itself and return to these companies the power and mastery of textingAn interesting proposal at the beginning, but it failed to materialize. Now Google seems to be interested in her, or at least in her proposal. Something that is confirmed with your last purchase.
Thus, the search engine company itself is pleased to have joined its team with Jibe Mobile, a leading communications company that is committed to by RCS Something that emphasizes this type of communication and how Google seems interested in implementing and developing it through its mobile platform Android An issue that would even already be in development, according to the publication of its blog, having started work with mobile operators and manufacturers to bring this standard to more users and offer updated communications to the times we live in, leaving behind SMS
But what does it all mean? According to Google, SMS continues to be a messaging service used by billions of users Worldwide. But it is a communication system outdated and limited Something they are not wrong about. With applications like WhatsApp, which allow the sending of group messages, in addition to sharing all class of multimedia content such as photos, videos and sounds, the SMS service has been relegated to a merely functional use, serving as a security method, or institutional use in some cases. Something that has made the telephone operators lose (or stop winning, rather) a lot of money, who tried to find their own formula for stand up to WhatsApp It was at this moment that it first appeared Joyn
The curious thing about this tool is that it was based on RCS, allowing individual messaging chats or in a group, make calls over the Internet while sharing multimedia content, offer security in communications”¦ all of this is fine managed by the telephone operators, although free and without limits at that time. Something that seems to have convinced Google to update the SMS in Android and take advantage of this standard.
This is not to say that Joyn will rise again from its ashes. Just that Google is taking systems more seriously RCS, so soon we could see more applications taking advantage of these virtuesThe only fear that fits in this question is the control that the operators have of this standard, leaving at their mercy the use and the possible cost of the same. Does that mean there will be RCSpaid or limited messaging apps? It seems unlikely with WhatsApp as the leader in messaging. We will have to wait and see what this new enthusiasm from Google to update SMS translates into, and how the telephone operators will take advantage of it.
