This is the current number of Instagram users
The photography social network continues to grow Despite some estimates seeming to say otherwise, Instagram, its filters and its videos continue to liking more and more users Something really interesting for its owner, Facebook, which has already implemented new business models to get income through this application. A promotional tool, but also social and leisure that already has more than 400 million users sharing all kinds of visual content for the enjoyment of their followers.Although it is unknown if all this number are users active or only registered.
In this way Instagram demonstrates its potential, which continues to attract a good number of users. And it is that the last 100 million users have been achieved after 9 months of work. The same time, it seems, that it took them to reach 300 million users A growth that remains stable after almost five years of operation, and for which the European and Asian public must thankmostly, at least in this last stage.
And, according to those responsible, 75 percent of these last 100 million of users who have joined in the last months comes from outside the United StatesSpecifically from Europe and Asia, focusing on the countries Brazil, Japan and Indonesia the ones that most users have contributed to this last stage of growth. All this while reviewing moments and sharing images of celebrations such as soccer leagues, the new higher resolution images of the planet no longer considered Pluto , or all kinds of natural settings Images that are shared at a rate of 80 million up to date, without Instagram having provided data about the videos.
In addition, its managers are pleased with the arrival of new personalities to their social network in this last stage. Something they know can bring even more followers who want to know the adventures or see the latest selfies of David Beckham, Caitlyn Jenner or Toni Kroos, among many others of different nationalities and activities.
And we must not lose sight of the fact that Instagram continues to seek profitability. A logical process after Mark Zuckerberg paid a billion euros for it in 2012, and which now translates into the introduction of different types of ad on the user's wall. Posts from unsubscribed accounts that show a promoted item or service. Either as a stylish photograph, or as a collection of several that can be navigated through as a carousel. All this with the option of going to the advertiser's page with a single touch of the screen. Something that Instagram has already confirmed that it will expand with the introduction of promoted videos and ads longer than 15 seconds
For now, a social network that shows that is still alive and active, being an added value for brands and celebrity accounts that they want to reach more and more users.
