This is the video ads that are about to arrive on Instagram
The photography social network Instagram is no stranger to . And, after having built a great reputation and, above all, a large community of users for more than three years, it's time to geteconomic benefit Something that it has been doing for a few months in several countries by introducing sponsored publications, but it is evolving and offering more types of advertising content to companies and users who come across them.Now, after the premiere of these promotional images in more countries such as Spain, it is known that Instagram will also bet on the video ads
Thus, for just a few hours, the users of Spain will have come across some sponsored post An image that could easily pass for the photography of any account with certain style and composition, but to which it is not followed voluntarily. And it is that this appears as one more photo on the user's news wall, without being able to do anything about it. Just click on the image to directly access the website of the brand or advertiser that has paid for it to appear there. Something that from now on will not be limited only to static images.
In this way, Instagram has announced that it will also include 30-second video ads A logical but striking point is that its usual users are only allowed to record and publish 15-second videos However , brands and companies will be able to attract attention with longer videos, almost like those of a television spot. Something that seems to have been copied directly from its parent company, Facebook, which has already shown how well video works on a social network. And it is that their mobile income has grown since these videos are present on the social network.
Along with this, Instagram has also decided to open its market to companies of all kinds Thus, not only the main brands will have a showcase on this photography social network. Now businesses of any size will be able to buy ad space to advertise in front of a handful of users.And not only that. It has also announced the package Marquee An advertising product that claims to reach a large number of users and which, according to his words, is the ideal format for film presentations or events.
In addition to in Spain, Italy, Mexico or South Korea and 30 other countries, many more territories will begin to show from the next day September 30 An unstoppable movement with which Instagram will become profitable after so much time and work.
With all this, all that remains is to see how the user community reacts to this new content that is not usually well received. Now, for now, the promoted images usually have great quality and artistic value, even though they reflect a well-measured intention to show a product or a brand.We will also have to see how the 30-second videos affect the user's data rate We must not forget that Instagram constantly preloads the videos to try to show them without time Standby. But the 15-second videos of other users are not the same as a 30-second quality ad.
