Adidas buys Runtastic sports app
The big sports brands are throwing in the towel with their own applicationsOr at least that's what it seems after two of the big manufacturers of clothing specially designed for sports have been made with the applications that more mobile users bring together around the world of he alth and wellbeing At the beginning of the year it was Under Armor that took over Endomondo and My Fitness Pal, now we know that Adidas has bought the company Runtastic
Although Adidas had its own application, it seems more feasible to shell out the amount of 220 million euros to gain a community of sports users of 70 million people And it is that in the five years of life of Runtastic, has managed to position itself as one of the best-known sports applications globally. Starting as a running quantification tool, it has managed to grow and expand its business in numerous directions, launching a good collection of more tools aimed at all kinds of users who are passionate about fitness
According to one of the creators of Runtastic, your purchase will not affect their activity, which will continue to be developed from the current nerve centers in Austria and San FranciscoAll this seeking to continue growing and improving its application and services for user satisfaction. Of course, now under the mantle and support of the Adidas group With this, users should not see their activity or applications affected habitual, knowing that they will receive updates and improvements systematically without their closure being scheduled. Although there is no doubt as to whether their paid versions will maintain prices and the same monetization system.
In any case, it seems like a wise decision on the part of Adidas, which has not achieved great success with its applications. And it is that, in addition to finding some bugs, others with more years of experience such as Runtastic have managed to welcome a larger community of users. Of course, this company is committed to a good variety of sports in its application.In addition, it covers the needs of fitness enthusiasts with other tools such as those designed to strengthen the buttocks, or the one that offers workouts designed to achieve some good abs, among others. All of this betting on new technologies to be present in wearables devices or that are worn. Even experimenting with new platforms such as the Virtual Reality glasses from Facebook, the Oculus Rift Una Futuristic commitment to bring a personal trainer to all kinds of environments.
This makes clear the current trend of these applications, which seem to find in the big sports brands the perfect alliance to continue growing. Now we just have to wait and see the results of this purchase, in which both Adidas and RuntasticThey are committed to expanding the possibilities of these tools for their community of users, and for those who are yet to arrive.Runtastic is still available for both Android and iOS and Windows Phone for free Can be downloaded at via Google Play, App Store and Windows Phone Store
