Promoted photos reach Instagram in Spain
It was a matter of time before the photography social network brought to Spain And it is that Instagram has spent a long time planning and tweaking the way to make this application financially profitable, being the , or more specifically the promoted images, the format that matches perfectly with its philosophy without losing the style and the pleasantness of browsing the user's wallThus, it is already a fact that Instagram shows advertising images in Spain, one of the countries where this practice had not yet reached.
The company Facebook, owner of Instagram, alreadyannounced in 2012 that it was looking for the formula to make the photography social network profitable A year later the formula was detailed in the promoted photographs A format that allowed ads to be introduced in the form of colorful and stylish images so as not to break with the main idea of Instagram, enjoying a good composition, filters and framing, but referring to a product or service that can be accessed with just click on said image Something that users who try to find will like escape from the usual, and that will allow advertisers to reach more people through this social network.Now also in Spain
Just browse the user's wall on a regular basis to see any of these advertising images. The user will be surprised, above all, to find to find an account that he does not follow Of course, these images can be seen from clear and well-identified shape, being able to see the label Promoted Something that leaves no room for doubt, knowing that it is about , an image that an advertiser has has expressly paid to appear on other profiles even when that brand or service is not actively followed .
The users most opposed to paid content and will not be able to escape this new Instagram practice in Spain (unless they leave the social network) Of course, the service has a rather interesting addition to try to personalize the experience of consuming this type of . Simply click on the label Promoted to display a small menu that offers the possibility of hide that of said advertiser Something that will prevent the user from seeing images of cars, or trips, or any other specific service according to the hidden company. This menu also shows how this type of works, where it is explained that take the interests and contacts of the user both in Facebook as in Instagram to try to show images related to your likesso that the experience is not impersonal and weighs down the use of the social network.
With all this, the user can click on the image to access the website of the brand to find out about the service, application or well advertised. All this in a simple way, like the ads of any other place or platform.
In short, an advertising technique that has been a long time coming to Spain taking into account that other countries such as United Kingdom have already seen ads on Instagram for a year now. Something that many users will not like, but that will allow the social network to continue growing. Now we just have to wait and see if these promoted images don't end up saturating the users' wall.
