Twitter already plays videos and GIFs automatically
The social network Facebook already gave a good account of them in its latest annual data. And it is that videos that auto-reproduce are the best option for advertisers and capture attention of the users A technique that the social network Twitter has also wanted to implement, leading to its timeline or wall so that users can enjoy animations and moving images without investing time or tapping on the screen A point in favor for impatient users and advertisers, but in the case of Twitter is completely configurableto avoid overspending on the user's Internet rate.
In this way, users of the application Twitter on iOS , either from a iPhone or a iPad, in addition to users of the version web, you'll start to see some videos, vines, and GIFs playing continuously and, above all, automática, on their respective walls. Something that before did not happen unless clicked on the Play button that all these contents had in front to control their reproduction.
The operation of the autoreproducción of these contents is simple and comfortable, seeking to capture the attention of users without the need to imply active actions .Just slide along the wall and watch what's happening on it In this way the native videos , or that are recorded with the camera of the Twitter application itself, as well as the six-second videos of the social network Vine and the animations in GIF format are shown without sound but moving just by hovering over them.
If they are interesting enough for the user, they just have to click on them to activate their sound and enjoy all the content on its splendor, expanding its size until making the most of the screen in its vertical format. Something that also happens if the user turns the mobile and places it in a horizontal or landscape position In this case the video expands to the ends of the screen to enjoy its maximum size, and the accompanying sound is also triggered to play in full.
An operation that implies less effort on the part of the user, who is now limited to clicking on the content if they really want to hear what is being said or enjoy the sound that accompanies the images. Of course, this autoreproducción implies automatically loading all these videos and contents, something that can go against tighter Internet rates, and slower Internet connections To solve it, Twitter allows you to modify this behavior from its Settings menu, being able to activate it only when is connected to WiFi networks, or disable it completely to upload and play videos only when click on them.
In short, a necessary step to not be left behind in the current trend of social networks.And it is that the videos that are reproduced alone are helping the inmonetary investment by the advertisers, and it is assuming a increased consumption of these animated contents This new way of watching videos is now available on Twitter for iOS, and will also be available on Android soon, according to those responsible.
