Google starts giving away an app a week for Android
The applicationsof paid offered for free for a limited time is nothing new. This type of promotion has been accompanying stores such as Amazon App Store or the Apple App Store for several years already. A good technique to publicize a game or application, and incidentally attract more users. However, the company Google had not exploited this sales technique until now.Thus, it begins to carry out its policy of Free App of the Week Or what is the same, the free application of week
This is an interesting marketing technique that users of other platforms where it was already present tend to like very much. And it is that it offers the opportunity to get hold of an application or game that used to cost up to several euros , but totally free Of course Google has been able to take advantage of it to promocionar, in addition, its new section of applications for families Something that translates into educational and entertainment tools for all audiences, which are generally higher cost, available for seven days to purchase completely free
At the moment we have not been able to verify its activation in Spain, but in media such as Android Police have already verified the operation of this promotion So, just go to Google Play Store to find a banner or announcement alerting you to news in the section FamilyBy clicking on it, the user directly accesses this category, where they can find appropriate tools for children. An ad is also displayed here indicating the Free App of the Week or free application of the week. You have to click on it again but this time to start the download of the promoted application, being able to see the purchase process in which the price is struck through to remind the user that it is completely free.
And this is the most curious part of the process, since Google does not offer a pre-download screen to show all the information about the game or application to be downloadedSomething that forces the user to carry out a investigation process looking for said app manualin the store if you want to know its description, see several screens of its operation or know the valuation PEGI (recommended age) that it has.
With all this Google implements this promotion that comes as an exception to the rule. And it is that in the terms of use it prohibits developers from changing the price of an application or game to make it free for a while and request a payment again later. An exception that will allow families to purchase paid contents for seven days, enjoying it forever without spending a single euro Something that is quite different from others promotional techniques that offer a free application per day, as in the Amazon store.But at least it is a step to improve the visibility of some tools and offer a good claim to users family members
