The company Google continues to search for a way to solve user needs, and the best option is to do so through itssearch engine A tool that has not only become the favorite of the majority to find web pages or specific information , but you are already taking steps towards what will be the future of Internet searches If you already surprised during the event Google I/O for developers last May, in which they showed how the assistant Google Now was able to understand the user context, now the improvements come directly to the browser application.
The information arises from an event that has taken place in Paris, where something more about this technology has been shown. Apparently Google has given it the name Location Aware Search, something like ageocontextualized search In words that we can all understand, it would be the possibility of carrying out information searches taking into account the current location of the userA key point to improve the search experience by not needing to refer to that place explicitly.
This feature is best understood with a practical example. By using this technology, Google collects the user's location data, knowing if they are in a certain establishment, hotel, or specific place.Thus, the user can access the application and ask, for example, “what is the phone number of this place?”, receiving information from the hotel in which you are staying or in which you are. All this without having to specifically ask for the name of said hotel, knowing that Google knows what we mean by “this place”.
Apparently, this function would already be active in Europe. In TuexpertoAPPS we have been able to verify this by making a query about the city of ívila and asking right after “how many kilometers does it have? ”, receiving the surface data of this city as an answer, without having to mention it directly in the question. This way Google knows what we are talking about, where we are or what we are referring to. Something that will make the most jealous users' hair stand on end privacy
This represents a huge qualitative step forward in terms of Internet searches, since it is not necessary to think like a machine when consulting any information Thus, the user can use a natural language with the search engine, like if it were a person who is being asked and with whom the most recent previous queries are taken into account. A point that makes things much easier for users who do not understand how the search engine works, and who can now ask questions naturally, using pronouns instead of specific names to refer to.
This is just part of the technology that Google has been implementing into its browser and Google Now in order to contextualize user searchesThus, knowing your location, your environment and what you just asked, it is possible to offer detailed and related information even when you are not asking for it explicitly, using references only. Something that little by little will arrive and improve this service.
