Google works on a system of invitations and rewards for apps
For some time the rumors pointed to a new feature of Google Play Store , the official applications store for the Android platform, with the that developers could reward certain users for sharing their apps and games, promoting and raising awarenessA very useful feature for developers and users that is now confirmed thanks to a manager of the platform, which affirms its existence and details some of its characteristics.
This is a feature that is still in beta or testing phase as released in official Android developer blog where its existence has been confirmed. In this way it becomes official that Google will make available to users a new system to share or recommend applications or, most interestingly, specific content from within the application Issues that can also be rewarded
Let's go by parts. Google's strategy is clear and favorable to developers with this new feature. And it is that it offers creators a new motivation to publicize their application Not only by sharing a mere download link as is the case up to now, but also by the user you can share specific application contentIssues that only deep links (which link to content, not to the application itself) offer, and that may be accompanied by rewards such as special offers and other issues that encourage sharing.
All of this translates into a motivation for users to make an application known through its contents, linking directly to that They want to show others that they don't have this tool installed. To do this they need developers to implement this invites feature in their apps, and it seems that they are doing it in a timely manner, since they are still testing this feature. Something that could give new visibility to your creations always with the incentive to create offers and rewards for it.
And the deep links are the key to this featureIn the example of the Google post, a daycare app offers the option to share the app once it is make the payment after the babysitter's visit In a window it offers the user the opportunity to share the application, offering apercentage discount on the price of the first use for the recipient user It is then when this invitation service starts up, showing a screen Google contacts who can be sent a link via SMS message or email
When they receive the email with the link, they just have to click on it to install the application on their device and access the shared content , either a special offer, a discount, or detailed information from within the application.An issue that is reported in the email itself, looking, again, for the user to get hold of the application.
For the moment it seems that we will have to wait a little longer to find these invitations and rewards in Google Play, and it is also From the testing process it seems that developers will have to do some extra work to be able to implement this feature in their applications.
