Its managers promised it long ago and, although it seemed like a desperate move to restore Shazam to its former prestige and usefulness, all This song recognition application could once again be the queen of smartphones one more time. Or at least it will try now that, in addition to knowing what is playing, it will be able to detect what the user is holding in their hands: be it a film, a poster, a toy or a book, among many other options.Something like a QR code reader, but packed with vitamins
This is how Visual Shazam arrives, or what is the same, the visual recognition of objects Something that opens the doors to an infinity of possibilities for this application that seemed destined to gather dust in the terminal until the user wanted to know what is playing at that moment. A complete reinvention thanks to the QR codes and image recognition that Shazam is responsible for converting into information, offers and sales , just as you've been doing with music to date.
The idea is very simple, integrating seamlessly with the application that everyone knows. Just download its latest version, start it and click on the new camera icon next to the classic one to shazamearIn this way, the terminal's camera is activated to start scanning any image, poster or QR code that is associated with this application and that has its logotipo With this the user is taken to exclusive content such as trailers, images, web pages, interactive content, purchase pages, etc.
Of course, for this, the content must be associated. That is why Shazam has already reached numerous agreements with publications and brands to introduce these QR codes and images and that users with the application can recognize them. A good example is the poster of the upcoming movie of Disney, Tomorroland, or the images promos for the upcoming Batman game, Arkham Knight After being hunted down with Shazam, new content is released displayed to the user, informing and entertaining him.
With this Shazam seeks a new push, trying to overcome the more than 115 million monthly active users of those you already have. And it is that it suffers its own success by being relegated in the terminal to the sole use of registering songs. Not too bad at driving nearly 10 percent of all music sales over the Internet However, it is now expected to grow again , as it has already been doing in Spain, where the number of downloads has increased by 65 percent in just one year Now it only remains to be seen if the contents related to Shazam also reach Spain and flood the magazines, books, toy boxes and any other place where it can be recognized by users and this application.
The new visual recognition function of Shazam is now available for both terminals Android as for iOS Just get hold of the latest version of the app via Google Play or App Store It's completely Free
