The agreements between social networks, applications and other companies of the technological world continue to be produced almost behind the world's back. And it is that these purchases and disbursements move too many millions and interests to take them lightly or speculate. However, from time to time cases such as the social network Twitter and the content aggregator application or social magazine are known. FlipboardTwo companies that would be negotiating the purchase of the latter for just over a billion dollars, that is, close to a billion euros A movement that surprises and intrigues in equal parts.
The information comes from the media outlet Re/Code, who claims to have data from different sources close to the companies in question. Thus, it confirms that Twitter and Flipboard have been planning the deal for some time, which would be valued at more than a billion dollars Of course, a price that would be paid entirely in shares of the social network, and not in cash. However, it is still an interesting purchase both for its value and for the strangeness of the movement by the social network of the 140 characters
On the one hand, Twitter would take over the news aggregatoror the most laureate application to keep up to date with publications from magazines, web pages and social networks Although, apparently, its greatest value lies in theteam that forms it, featuring several well-known personalities in Silicon Valley, California, having worked in successful companies and have launched well-known products around the world. Of course, the current situation of Flipboard is not the most ideal.
Despite having achieved new investments and claiming to have 100 million active users, other data mentioned by Re/code They say they have lost significant momentum in growth and user numbers recently. This is due to not having the old support of Samsung, a company that introduced this application pre-installed in its terminals.In addition, Flipboard, despite its quality and appeal, has limited potential And it is that its personalized magazines and the contents that it can collect and share do not seem to be convincing to new users, who are still related to the social networks and their possibilities to give share the stories with friends and family.
All of these issues would have stalled negotiations, according to Re/code sources , so for now the purchase process would be paused. In addition, the purchase of Flipboard would also not imply a necessary increase in Twitter users, since that the magazine application needs the user to have with a profile on said social network to be able to synchronize more content, so they are probably already a user.
In short, a rather peculiar decision that could have reached a standstill, perhaps also due to the possible purchase intention of other companies such as Google or Facebook At the moment there are no official statements or any data that helps to know if finally Twitterwill be done with Flipboard We will stay tuned.
