That Facebook aspires to be the largest company in communicationis something that should not escape anyone. Since it created the social network, its growth has been unstoppable, developing new ways of putting people in contact from all over the world, either directly and immediately, or through posts and messages not instant But messaging is still the star in the field of communication.Proof of this is the resounding success of WhatsApp in almost the entire world, in addition to other applicationsthat dominate in different parts of the planet.
Now, a new study by GlobalWebIndex, in charge of studying the technology market, sheds more light on the Facebook strategy and the world messaging situation. Which also helps to understand why Facebook spent $19 billion on an app that could do less for messaging than its own Facebook Messenger All this by studying 33 countries and 48,000 users of messaging tools.
The results are illuminating thanks to the resulting graph. In it it is possible to see the absolute mastery of WhatsApp and Facebook Messenger, although they are not the only participants in this battle of the messaging applications.Facebook continues to dominate in North America, where it emerged, plus some of the strengths of Europe as France and England , in addition to being the majority option also in Australia However, WhatsApp touches more countries, being the preferred choice for Spanish, Italian, German, Dutch, South African, Turkish and Arab Countries where Facebook Messengerdid not quite come together and so the social network opted to get hold of WhatsApp
A high expense but which meant that Facebook has taken control of the messaging of half the world through its applications. Of course, clearly marking how Facebook Messenger is usually the majority option in developed countries while that, WhatsApp, despite having an annual cost, has managed to win the developing countries Of course, the latter is present on all platforms, even in low-end terminals or specially developed for the tightest pockets.
But not everything is Facebook or WhatsApp On the map of the world colored according to the data of GlobalWebIndezimpregnable bastions of the messaging as the Asian, where LINE continues to dominate in Japan and Thailand, while WeChat continues to defend its position in ChinaThe majority option of the Russians is also surprising, who continue betting on Skype, although the rest of the world has relegated it to second or third place. Also don't forget BlackBerry Messenger, the well-known and once-loved messaging service from BlackBerry It is still present in Indonesia, although it is to be assumed that, barring some surprise, its influence will end up disappearing.Close the list Kakao Talk, which despite being quite well-known only dominates in South Korea
With all this it is clear the predominance of Facebook in the world of messaging, dominating with WhatsApp, which continues to be the most widespread throughout the planet, and by Facebook Messenger, which continues to grow in terms of to possibilities and functions.
