Facebook creates instant articles to read news instantly

The Facebook team has its eyes fixed on the media environmentAnd not for trying to appear in the media to get the attention of more users, but to improve the news system that it already offers through his wall. Thus, no one should be surprised that Facebook is, in addition to being a social network, a way to transmit information directly from the media.Either by being shared by a friend or by following a post However, until now the system was somewhat slow and not very specialized for this content. Something that the Social Media or those in charge of distributing this content through social networks know well. But Facebook has decided to change that.

It is about Instant Articles, or what is the same, Instant Articles in Spanish. A new feature that redefines the way Facebook offers to publish journalistic content to reach users through its applications for mobile A redesign of this format to give new possibilities both to publishers and readers Something that will make reading news through Facebook is much more comfortable and also can rent to the main publications thatthat make use of this platform.

For reader users, the Instant Articles will be, precisely, instantaneous All you have to do is click on one and it will load in less than a second Not like before, which took up to eight seconds in the best cases while it was loading the website on which it was posted. And it is that Facebook uses the same technology already seen for the autoreproducción of videos and quick loading of imagesfor these contents. So one press takes you straight to text along with high-resolution images, instantly-playing videos, and all without waiting for a thing

In addition, users can add their Likes and even comments pointing out specific parts of the text to which they refer.All this without neglecting other content such as interactive maps, music reproductions and all the extras that a digital item can have attached.

But the vision of Facebook is much broader and commercialAnd it is a turning point for the media, which will have a social platform much more manageable and with possibilities of monetization keys. Thus, they have more management options when it comes to control their publications, receiving more information on how they are consumed. It also offers the possibility to sell advertising space along with this content and achieve direct monetization. Issues that could empower Facebook as the most convenient, direct and social option for distributing content.

At the moment Facebook is offering this feature through its application for iOS through the contents of The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and BildPrestigious publications that have already started publishing their Instant Articles. We will still have to wait to see this function on Android However, it is already postulated as a whole revolution for the media