Sofía Vergara will have her own show on Snapchat
The messaging application Snapchat continues to search for the formula to attract more users. And it is that, despite the resounding success it has in markets such as the United States, it still has a long way to go if it wants to enjoy the follow-up of others such as WhatsApp, to despite the notable differences. That is why I created the Discover or Descubre section, where to give rise to specialized content creators who send their stories to the users of the application, beyond the photos and videos of other contacts.And it is precisely one of these channels that is making news today.
Thus, the publication Fusion will publish next summer a miniseries starring the well-known actress Sofía Vergara The best-known Colombian on the small screen for her role in Modern Family, which has already made her the highest paid television actress, will now have her own reality show on Snapchat, through the videos of Discover
Apparently, as the publication Vanity Fair comments, it will be his son Manolo who is in charge of creating the program, which will consist of six chapters. The young man has finished his studies as a director and will make his debut in creating content with the curious and groundbreaking format of Snapchat, where the videos are vertical and are published together to articles and other content of the same publication.Of course, all this remains at home since it will be Vergara's own production company, Latin World Entertainment, who will be in charge of the creation costs. All this to be published through the channel Fusion in Snapchat
Vergaraland, which is what the series will be called, is just one more content than section Discover is publishing. A channel to watch videos, series and other options that have already made news, such as the series Literally Can”™t Even, created by the daughters of director Steven Spielberg and producer Josh Goldman, and which will be renewed for a second season. Or even the first video clip from Madonna's last album, which came to light through this format.
We must not lose sight of the fact that, after its last update, Snapchat already allows share with contacts content taken directly from the Discover section Something that, surely, will transform many of the scenes, experiences and situations in which the protagonist embarks into memes and drawings. All this with just a long press on the content and then indicate who you want to send it to. Not before being able to add drawings with your finger. Issues that will further help promote these contents.
At the moment no further details about the production are known. Only that it will consist of six episodes and that they will be broadcast during the summer season through the channel Fusion We will have to wait to see if it is successful and if it represents a new push for attract more users to this ephemeral messaging application beyond North American borders.And it is that all its contents are still aimed at this market, no publications yet in Spanish.
