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One more year the company Facebook has held its event for developers, known as F8 A place where they meet with creators of applications and services, but also where the news in which the different teams of this network are shown social have been working. On this occasion Facebook Messenger, the messaging application of the social network, has been one of the pillars, going from being a mere communication tool to aComplete platform that welcomes new applications and utilities to improve user communication.
This is how it has been presented Messenger Platform And it is no longer just an application, but it is open so that developers can integrate improvements and solutions that further enhance this application. Something that has been commissioned to comment both the CEO of Facebook, Mark Zuckerberg, and the person in charge of Messenger, David Marcus , who was hired to monetize this application. An interesting move that is inevitably reminiscent of what was seen in LINE, the Asian messaging application that has been introducing games, stickers, and many other plugins developed by third parties
For the moment Facebook Messenger is opened in order to be able to use other services and applications in chats and conversations.During the event, examples were shown that allow the user to open a GIF animation application from a chat, choose one of its contents, and send it as a message. All this in an organic and fully integrated way. Whether they are GIFs, memes, new emoticons, stickers ”¦ the possibilities open up to significantly enrich the messaging application.
Just click on the three points that appear in the bar where you can send a photo, send the location or make a call , to access a whole list of already installed available applications, or to download other available ones. And right now there are 40 ready tools to use through this application. Simply click on the desired one to download it, access its contents and share them in the conversation
Facebook Messenger Business, the messaging app is also open to businesses
In addition to allowing developers to use their SDK to create new tools to improve messaging, Facebook also wants to use this application in a more commercial way. For this reason, it has created this other aspect that it will launch in the coming months. In this case, it is a direct way to contact between stores and users And they want to avoid all the paperwork and emails when placing an order.
In this way, certain stores and establishments offer the possibility of connecting with them by Facebook Messenger Business when making a purchase. This will create a conversation in the application where the order placed is displayed, and where you can make last-minute changes to it. In addition, it will offer almost live tracking and through a map of the order until it arrives at the address. All this taking advantage of the notifications and the direct information offered by a chat or conversation
