It seems that the social network Twitter wants to follow in the footsteps of the other most well-known and popular social network, Facebook And it's not the first time they've copied each other. This time it has to do with the videos that are shared between the 140 characters, testing the function of author reproduction of these contents to know what acceptance it has on its usersA clear step to improve the experience and also get a good pinch more in revenue than gives you the .
This has been declared by the media outlet Ad Age, who has noticed the experiment that those responsible for Twitter have begun to carry out with a small group of users in the US market. Thus, several users of the iOS platform have been surprised by the introduction of this new tool both on iPhone as in iPad, discovering that the videos posted in tweets or messages of thissocial network was played automatically when you hover over them when viewing the timeline or TimeLineOf course, no sound
This experiment will apparently be carried out only with two limited groups of users, trying to demonstrate if this way of reproducing the videos encourages clicking on them more frequently than when they are paused. And the fact is that the user now will only have to click on them to see them in full screen and reproduce them with sound, thus enjoying the content completely, or choosing to see its reproduction without sound to decide to see it or not previously.
At the moment it is not known if Twitter will definitely decide to implement this mechanic, but its intention seems clear. And it is that the social network Facebook has worked very well for the last year. Something that has allowed it to increase its advertising revenue by making this content much more attractive to users , who do not hesitate to click to enjoy the video that is already playing, being able to listen to it as well as see how it is animated on the wall.An issue that would give a good boost to Twitter and its contents in video, which has been improving several months with editing tools and more facilities when recording them.
Of course we will have to see if users accept this new feature. And it is that automatically play the videos means loading them previously. Or what is the same, connect to Internet and consume data even when the user does not want to see those videos. Something that can end up compromising your rates. And it is that Instagram, Facebook and even Vine have already opted for these techniques to capture the attention of users If you have several of them, it is possible that thetariff suffers by constantly downloading these videos to be ready when the user accesses the application.
For now we will have to wait to see this feature in Spain. And it still seems that Twitter would be testing it, deciding for the moment if it is a good option to include it or not in its applications.
