One of the applications with the longest history and tradition in the world of smartphones is about to take a giant step forward in his career. And it's that Shazam seems willing to put aside the music to offerinformation of other objects and contents that the mobile can capture. A way to expand your market and re-engage with the public.A key point after the years that this service has been running and that seems to take it away from the arena until someone needs to know what song is playing at that moment.
This has been made known by its CEO or Executive Director, Rich Riley to the Reuters news agency. And it is that he has confirmed that after the round of investments received he will improve the application to recognize more than music. In fact, Riley himself gives the example of being able to use the smartphone camera to detect a package of cereals and have the nutritional information right away on your mobile. Or scan the coverof a film to have direct access to the purchase of its soundtrack Quite interesting questions that could expand the possibilities of an application that has been relegated to take up space on mobile phones and eventually be used.
Now, at the moment it is not known when or how these functions can be carried out. And it has not been specified if Shazam will begin to allow scanning barcodes as already offered by other applications, or if, on the contrary, it will do so with a more complex method of image recognition Something that would allow objects to be detected after taking a photograph with the mobile. This is not entirely new either, since applications such as Google Goggles already allow it with works of art and a limited list of objects.
Apparently, this is a new strategy. If last year Shazam already tried to return to the forefront of applications with a more than necessary and interesting visual and functional renewal or joining forces with purchase services music like iTunes or streaming over the Internet like Spotify, now it seems that it wants to open up new markets.Of course, without detailing any issue at the moment.
To date, Shazam has served to recognize and hunt songs. Thus, it is enough to press the button and wait just a few seconds while it detects the song that is playing on the radio, in the store, or anywhere to find out the artist or band that performs it, the name of the track, the album to which it belongs and even with the possibility of following the letter. In addition, thanks to the latest updates, it now also allows you to link to Rdio or Spotify to listen to the song in its entirety, or purchase it at Google Play or iTunes
With all this, Shazam could open the doors to a new stage in which music was only a type of content capable of detect.In addition, it would be an advantageous tool for brands and other services, reaching agreements to deliver content directly to the users of this application. For now we will have to wait to see what all this translates into.
