Instagram now allows you to display multiple photos in the same post
The photography social network continues to take steps in its history. And it is that, after four years of life focused on creating traction by offering a service to attract the maximum number of users possible, it is time to think about how to monetize and earn income through the photographs and videos published Thus, Instagram has decided to include photo carousels with link to access content.A curious and functional marketing strategy that has already begun to be implemented.
It is a kind of small photo album framed in a single publication through the usual wall of users. Content that remains faithful to what has been seen on Instagram so far, but with a much more complex advertising aspect than the current sponsored images or displayed even when the user does not follow that author. Thus, as those responsible for Instagram have explained to various specialized media, the idea is to allow brands (both commercial companies and non-profit organizations and institutions) tell stories or display products in multiple images that the user can see or not, depending on their choice. In addition, the curious thing is that they have a button that links to a web page to have more information or get hold of the product.Something that advertisers had been demanding for quite some time, thus making the leap between institutional ads to that form ofthat encourages direct sales
These carousels integrate seamlessly into the user's wall. Thus, it is enough to navigate through it and find a photograph with several dots under it This means that it has other images to its right , accessed by swiping. Thus, it is possible to see the different images that this album houses without moving to another publication, in a very similar way to what Facebook The key point is that Next to the last photograph, brands can now include a button with the text “Learn more” that acts as a link to take the user to their website .
The web page to which the user is directed is opened directly in a browser integrated within Instagram, so it is never leave the application to access additional content or information, being able to return to the wall just by pressing the button on the top left.
A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.
This new advertising format radically changes the possibilities of advertising brands and companies on Instagram And, in addition to offering institutional publications for Reinforcing your brand, it is now also possible to display multiple snapshots of a product such as clothing or a vehicle, without using multiple posts that can overwhelm users. All this with a direct link for purchase or information A really important point in the world of Internet, allowing quantify effectively the impacts and real visits of the users who use Instagram.
At the moment it is not known if this type of publication will reach the rest of the users, being able to publish series at once. These carousels are intended for brands, who are already beginning to use them.
