Google Play Store will have sponsored apps in its searches

At the moment this is an advertising system in its initial stage, and it will begin to be tested in the next weeks on a limited basis, since only a few users will test its operation. As explained by Google, all you have to do is perform a normal search within Google Play Store to access to the results list as usual. The difference is the appearance of an appication marked with the commented yellow label in the first place. Of course, if you are looking for an application to find hotels, the announcement will be from a hotel search application, if a messaging tool , the first application with thelabel will be to send messages

Something that should significantly help to achieve greater visibility for developers' applications And they are carried out 100 billion searches every month Thus, those who pay for it, will be able to position your application above the rest in searches , functioning as a promoted suggestion. Something that could also help the user to find interesting applications or that are at least related to their initial search.

For Google, it will also be another source of income through the platform Android And it is that, despite being available in more terminals than the competition, Apple, continues to generate much less benefits than this. The difference, in terms of developer benefits, is from 7 billion (Google) to 10 billion (Apple) in 2014 Maybe now it's turning the tables change.