They use Tinder to campaign against AIDS
Being the best-known and increasingly used application for flirt also brings other consequences. And it is that fame never comes alone. Something that Tinder has known well for some time as it is not only a tool to meet people, either to find a partner or sex sporadic, but as a channel for all kinds of campaigns An application that acts as a window where users are acting activate to view profiles is the perfect option to launch all kinds of campaignsOr so thought the Minister of He alth of Brazil, Arthur Chioro
Thus, throughout this week, many of the Brazilian users of this application will have come across up to five fake profiles that are part of of a campaign to fight against the HIV virus and its propagation All of this focused on to make citizens aware of the risks of not use a condom Even more so when the party of Carnival approaches, which seems to be one of the most passionate moments in this country.
These five fake profiles, three men and two women, display information about young people and attractive whose description refers to unprotected sex No condom. Something that can attract the attention of many users. The key comes when sliding these profiles to the right (give Like). It is then that the campaign materializes with awareness messages and data about the risk that this practice entails for he alth. And it is that, in Brazil, they have detected a 33 percent growth in HIV infection , especially affecting the younger population And festivals like carnival are a critical moment.
However, despite the interesting and admirable nature of the campaign, which comes from the Government of Brazil, those responsible for Tinder are not entirely happy with her. Thus, the vice president of this application, Rosette Pambakian, has shown her discontent on Twitter, informing the minister of the upcoming removal of these fake profiles for going against the Tinder terms of use , where it is not possible to enter the or generate false profiles to impersonate personalities.
The Brazilian government has also launched a similar campaign through another of the best-known dating apps in the gay field It's all about of Hornet, where he has carried out the same strategy, creating false profiles that do not seek to flirt, but to inform about protections to keep in mind to defend yourself against HIV and AIDS
This is not the first time that this type of strategy has been carried out, nor is it the first time that Tinder is used as a channel . And it is that being the most widespread application implies being the largest window to reach more users. A good idea that those responsible do not end up accepting. In Spain there are also associations that take advantage of these channels to provide information and support in different areas, focusing on he althand user security.
