Under Armor acquires sports apps Endomondo and MyFitnessPal
Two of the most widespread applicationsof he alth and sports and recognized in the mobile market have just been acquired We are talking about Endomondo, known by athletes by being able to record your physical activity in a wide variety of sports and situations, and by MyFitnessPal, which allows you to keep a complete record of calorie intake, calorie consumption, and setting he althy goalsApplications that are now in the hands of the brand Under Armour
This was announced by Under Armour, congratulating itself on becoming the leading brand by bringing together the largest digital he alth and fitness community And no wonder it already has two of the most important and widespread he alth applicationsWith this, this sportswear brand follows in its footsteps towards the mobile world Something that it has been pursuing for some time now by distributing not only sportswear, but smartbands or quantifying bracelets, in addition to having a couple of applications own activity record and social community around fitness.
According to their own report, in early 2015 Under Armour closed the purchase of the app Endomondo for $85 millionAn amount well below what you would be willing to pay MyFitnessPal under your purchase agreement, which would bring the figure up to 475 million And this second tool is already a consolidated community with more than 80 million registered users to record their physical activity and your nutrition. With all this, Under Armour would bring together the most important sports tools on the scene under its own brand.
Now, according to their own statement, and at least for now, both Endomondo and MyFitnessPal will continue to operate as before, keeping their offices outside of B altimore, where Under Armour resides , and independent Of course, the idea of this sports and he alth brand is to achieve create the largest community of users around he alth and sports, taking advantage of both mobile devices and quantifying devices and, of course, making room for the sportswear that originally gave value to this company US.
With this, Endomondo users will be able to continue enjoying an application capable of calculating calories consumed during a run, a walk in the mountains , a session of yoga or a march on bicycle All thanks to the mobile sensors to determine your location, the route taken, the time spent and many other details that are recorded in the history. Issues that can be further detailed through the use of watches, bracelets and other quantifying devices The application is available for free via Google Play, App Store andWindows Phone Store
For their part, the users of MyFitnessPal have a kind of rsocial network around The nutritionAnd this tool allows you to carry out an exhaustive count of food and calories consumed All this subtracting those that are burned by exercise. In this way, we seek to account for all the details and reach the objective set. Something you can help with other users with messages of motivation and help The application is available to download for free on Google Play , App Store and Windows Phone
