The market for applications is a growing business And it is that, every year, the application stores of all platforms increase the number of contents , offering users of smartphones and tablets all kinds of tools forcommunicate, play, consult social networks, work and endless possibilities But, with more content comes more competition , and more difficulty for developers who have to make their applications known to a large audience.Something that is resulting in a higher percentage of zombie applications, or that have no visibility
A report echoed by the media The Verge speaks in detail about this problem on the platform iOS, from Apple And it offers data on how the percentage of these applications zombies or invisibles have almost doubled, going from more than 671 thousand applications that were not visible to the user in January , up to more than 1,136,000 at the end of 2014. A figure that comes accompanied by strong growth of 53% in the number of applications during these months in the App Store
According to the report, a tool that does not exceed three days is considered a zombie application listed in one of the sections of the App Store, the application store of AppleIn this way, neither in the paid lists, nor in the free apps lists, nor even in the lists of game subgenres or categories, more than a million applications are listed which, however, are available to the user. The difference is that it should actively search for them in the App Store, thereby reducing the chances of accidentally coming across one of them while browsing the app store. content and decide to download it
These data suggest that developers have, every time, more competition and difficulties to publicize their applications, at least in the store App Store And it is that the different categories of tools have lists of successful applications that manage to agglutinate these positions, leaving out many other tools. Either for fame, for being quality utilities or for mere . Thus, they must take into account the ASO techniques (acronym in English for Application Store Optimization), with which to scale positions and make their tools visible on these cool lists, where they will have more opportunities to be viewed and downloaded, and thus achieve success or better financial profitability
All this bearing in mind that there are more complicated categories than others Entertainment and games, despite being one of the genres more profitable, it also means over 80 percent chance of being left out of App Store download charts , while in section time, due to less competition, only half of the applications go unnoticed These differences are also marked at different levels in international markets, because each country seems to have different tastes when consuming applications.
In short, an increasingly big, competitive and crowded market Something that makes things very difficult for developers, who must find the right strategy to publicize their applications if they do not want them to become zombiesor go unnoticed by the general public.Whether it's choosing the best genres to be listed or advertising through other means, they must find a way to be seen by the end user.
