Facebook grows in users and income thanks to its apps

That the company behind the largest social network in the world is predominantly a mobile company is something that was already known since last year. And it is that Facebook owes the majority of its income to ads on mobile platforms Lo What has been known now is that both the income and the number of users are predominant and increasingly growing from the smartphones and tabletsA growth that seems unstoppable and with which they once again build a new record.

This was revealed by the company itself when presenting the report for the last quarter of 2014 Data that only shows good he alth of the social network, despite the large disbursements for the purchase of applications that occurred during the previous year, or despite the loss of young users who are choosing ephemeral messaging apps instead of posting content on their walls.

Thus, Facebook already has no less than 1.393 million monthly active users through all the platforms in which it is present, at least during the last quarter of 2014. The funny thing is that, of them, 1.189 users use mobile platforms: smartphones and tablets, as well as computers But what is really surprising is that 526 million users access only, and exclusively , from their mobiles A trend that is increasing quarter after quarter, and that already brings together the 38 percent of all those monthly active users on this social network.

As expected, a greater number of users brings with it a greater number of revenues Yes Facebook already considered itself a mobile company for receiving 53 percent of its revenue from this platform last year, that percentage has increased to 69 percent by year-end 2014 This translates to total revenue of about 2,650 million mobile dollars , of the 3,850 million dollars raised in its totality in this quarter.

Some income that have been increased thanks to the development and specialization of the . And it is that not only the expansion of new users has meant the increase in profit. Thanks to a more localized and personalized it has been possible to increase the benefit per user in different areas. This is the case of United States and Canada where, despite the fact that users have increased very slightly, has achieved a greater economic benefit for each of them thanks to the promotion of purchases and advertisements that really interest these users.

It is also worth mentioning in this increase the new record in terms of the contents in the form of videos that have been included inFacebookAnd it is that 3 billion daily videos are already consumed on this social network, which has given rise to the introduction of more ads in this format and therefore higher advertising revenue.

In short, a company that, despite having reduced its net profits due to its investments and movements (in addition to the increase in its costs), continued to increase its number of users and revenues A strategy that seems to work and is closely related to the mobile market.