Snapchat finds its business model with the Discover feature
One of the ephemeral messaging applications that is most successful worldwide, although in Spain still hasn't taken off, it has finally found a way to start producing benefits. Or at least find a formula for it We are talking about Snapchat and its new feature Discover A tool where you introduce attractive content for your audience from different channels.Videos and articles that are interrupted from time to time with advertisements Something that will continue to grow the already increased value of this application.
All this, and a few more novelties come from the latest update of Snapchat Among them, the aforementioned function stands outDiscover A separate corner in this application where twelve channels publish different types of content with a very particular format. Just move to the right on Snapchat and click on the button in the upper right corner. With this it is possible to find a grid with these channels: CNN, National Geographic, Cosmopolitan, Daily Mail, People, Yahoo News, Vice, Fusion, MTV, Food Network, Bleacher Report and Snapchat itself
Just click on any of these channels to see their publications.Small videos with news and summaries of important issues in the social, cultural, sports field”¦ A slide of the finger upwards leads to a in-depth video or article, while if you move to the left you go to the next content So until you reach the end, where it is urged to revisit said channel 24 hours later The curious thing is that, when jumping between several news items, it is possible to view ads for . A commitment to monetization that Snapchat had been looking for for a long time and we will have to wait and see if this function ends up having the expected traction. At the moment the bet is strong with channels that produce content in the format of Snapchat for their users. Of course, at the moment they are publications focused on the American public and in English
But there is more new in this update.Another added utility is the special QR code to share the user's account. In this way it is not necessary to send the name. Just share the image on any social network or send it via an application. In this way, another user only has to use the camera of Snapchat and point to this image to be recognized as a contact and added to the list.
In addition, now only those who have added content to their stories in the last 24 hours are shown as contacts. An important decision to stop seeing those who do not produce any content in this ephemeral messaging application.
In short, an application that continues growing and looking for income, despite the fact that it has already been valued by 10 billion dollars. An amount that would continue to grow thanks to its additions and its recent sought-after profitability.
The new version of Snapchat with all these new features has already been published. It is available through Google Play and App Store for both devices Android as for iOS It's completely Free
