The next version of Twitter will know what apps the user has installed
Personalization and user-centricity seems to be one of the key points in business. Something that the main social networks know well as it is their main source of support. That is why Twitter wants to take a step forward in this aspect and offer even more more interesting and personalized advertising content for the user, looking for it to be a utility rather than a nuisance.Of course, for this will collect the list of applications that the user has installed on their device
This has been announced by the company itself through its help page about what they have called in Spanish Graphic of Twitter applicationsAnd it is that, in the next versions of its application for Android and iOS, the social network of the 140 characters wants to get to know its users even better, collecting the list of applications and games it has A movement that Twitter claims to lead to offer content of interest to the user, but whose advertising aspectseems to be the most reasonable excuse.
According to the help page of Twitter, this measure is created to collect only the list of applications, and not the data they handleThe key idea is to know the interests and tastes of the user to, first of all, improve the suggestions in the section "to whom Follow” to find other interesting accounts and users. Secondly, and being a slightly more intrusive measure, is the idea of incorporating relevant tweets and content into your wall or timeline, that match your tastes. Finally, Twitter mentions the possibility of bringing and more interesting promoted content for the user
A measure that users who are most jealous of their privacy will not like, although according to the words of Twitter, it shouldn't make a dent beyond knowing the name of the applications you have. The good thing is that it is an option with the possibility of being deactivated Thus, even if it arrives activated by default in the next updates of the application, the user can move to section Settings of each account they have in this social network and deactivate the Twitter Application ChartSomething that will result in less personalized suggested content, not being able to prevent the bombardment of , suggestions and content introduction on the wall
In short, a measure that should not surprise users, and that is that Twitter relies heavily on how business model and monetization Something that forces them to continue researching and improving to prevent their social network from becoming an advertisement magazine, trying to show content personalized and according to each user An interesting point so as not to end up being oversaturated because it has little or nothing to do with the interests and tastes of the user, even if it is not directly. At the moment, more details of this measure are unknown, only that it is expected for the next updates of the application, even in the absence of an official announcement by Twitter
