Apps to watch series and movies are preferred on Samsung Smart TVs
The intelligence of televisions goes far beyond being able to connect them to Internet to consult the website or social networks while watching a program from the comfort of your living room. Something that not only demonstrates its possibilities, but also the survey carried out by Samsung to the users of its Smart TVs And it seems that users are very aware of wanting their Samsung TVs to be smart before even buying them, all with the intention of to use the different applications to watch movies, series and programs on demand that are already available.
The survey, conducted among 1,516 people with their Internet-connected Samsung Smart TVs, has revealed some interesting facts abouttelevision consumption of both applications and contents that these devices offer. In this way, 97 percent of the users surveyed affirm that they take advantage of the Smart TV platform to enjoy audiovisual applications Of these, 70 percent to watch on-demand television content , 40 percent to pay for series and watch them whenever you want, and 35 percent to buy movies in video stores online and play them on your TV. An important fact that demonstrates the use of online audiovisual content services, highlighting the intentionality of the purchaseof content displayed by users.
In second and third position are relegated the applications of actualidad and juegos Tools to keep up to date with articles, videos and news about press, sportsand fashion, which are used by 76 percent of users With a 74 percent remain the games and entertainment platforms And it seems that televisions continue Made for passive viewing of content, although there are all kinds of entertainment for children and adults, in which to participate with their own smartphones as controllers. What is striking is that social networks are also used by 74 percent of respondents, highlighting the video call tool Skype above Facebook andTwitterSomething logical, on the other hand, since it can be more comfortable to do it from the mobile.
Another curious point in the survey is the intentionality and confirmation of purchases through this platform. In other words, the trend that is emerging towards what is known as TV-Commerce which involves acquiring paid content through of these applications and services. As the survey revealed, 40 percent of users have stated hhaving paid for audiovisual contentOf these, 28 percent are series, films and programs, leaving in second place, with 14 percent , football and opting only a 6 percent for music A trend that would be on the rise according to another of the questions in the survey carried out by Samsung, stating that eight out of ten users would be willing to make purchases through their Samsung Smart TV.
In short, data that shows the potential of audiovisual content services over the Internet that reach televisions through their own applications All this to satisfy the audiovisual demand of the user, who seems to want to see series and programs including payment through the television.
