Gmail and its almost covert advertising ads
The monetization of the applications, more specifically the , It is a most common fact. And it is that it is the most direct way that developers have to get financial compensation for the work done Even more so when the vast majority of applications are free in order to attract more users without the need for subscriptions of payment or the direct purchase of the tool.Something that Google also know how to take advantage of and that can already be seen for a year in the Gmail web service , your email, and for some time also on the mobile application
A curious movement since, despite the fact that it is more than present in the different services of Google as charismatics (a both annoying) ads from YouTube, in this case it does it in a somewhat camouflaged , which could be misleading to less knowledgeable users. And it is that these advertisements could well go through an email more waiting at the head of the inbox ready to be clicked and accessed. A feature that seems to be still in the implementation phase since it does not appear in the applications of all mobile users.
Ads go directly to the inbox Promotions of the application GmailA section that is in charge, in general, of collecting the newsletter and other messages in the field advertising to separate them from the rest of the contents of the inbox. Even so, his disposition is the least disturbing. And it is that it is located at the top, being able to go through a received email that has not yet been read. Of course, Google wanted to mark these emails with the Announcement label to differentiate it from the others In addition, its design allows it to be separated slightly from the real messages. But being able to mark it with the star of favorite as one more does not help.
Another curiosity about these ads is that they are not direct links to the web or service they are promoting.Its format is that of a normal email message, unfolding to display a banner or advertisement , but through the application itself Gmail A convenience that allows you to avoid having to access the Internet browserand being distracted from the task of checking the mail, but which does not stop introducing one of the steps that users take daily, sometimes robotically, leading them to confuse an advertising message with a real message.
Another important feature of these relatively covert ads is the information button that appears next to them. This is a link to a Google page detailing the different user data used to determine what kind of it arrivesThus, it is possible to know details such as age range, languages, interests and other issues that Google already knows about the user. Data that can be disable, making it less personal and therefore somewhat more useless, but also correcting it to ensure that, at least, it is through the services of Google may be useful or at least interesting.
According to Google, ads are only displayed when they are really interesting to the user , and in the section that best suits them. And it is that the idea is that the be useful and not just an annoyance in the services and daily tasks of the user. Of course, integrating it almost as if it were just another message has other connotations beyond wanting to frame it without making it excessively visible. In any case, not all users can find this in their inboxes, but it never hurts to know about its existence to avoid, as much as possible, falling into it by mistake
