Facebook Messenger is on the heels of WhatsApp in number of users
Although the market for messaging applications is more crowded every day with new and surprising alternatives, the great options they continue to fight to keep their position and avoid closing the gap between them. And it is that the battle to continue being the most used communication tool has not ended, being too tempting to achieve a great business after seeing the traction in number of users that these applications have achieved.Something that Facebook knows very well after having acquired WhatsApp for a huge amount of money ( 22 billion dollars) and have worked on improving their own app Facebook Messenger A tool that is celebrating having achieved no less than 500 million active users worldwide
This was announced by the company itself Facebook on its official blog, confirming this generous number of monthly active users Which is just 100 million of users compared to the last known number of WhatsApp, which already exceeded 600 million users just a couple of months ago But where does it really take Relevance the half a billion users of Facebook Messenger is compared to its number from last month of April , when there were only 200 million active usersA more than powerful growth that demonstrates the importance of messaging and social relationships.
Of course, we must not lose sight of the intention of Mark Zuckerberg, creator of Facebook , for making the users of this social network use their messaging application And, since a couple of months ago, It is It is mandatory to download this tool if you want to send and receive messages with contacts from the social network A requirement that, in recent statements, has confirmed that it was a mere strategy to be able to separate functionalities in different applications and focus each of these on a specific objective and simple, instead of gathering all the functions in the network application social.
For the moment, Facebook Messenger will continue to grow and seek new goals.And it is that Zuckerberg has already confirmed its intention to integrate into this service that of payments and money transfers over the Internet A point increasingly shared by the big technology companies that see mobile payments as a business in the near future. Of course, for now it is only a project in development and in which they hope to collaborate with other companies, as stated by the CEO of Facebook
Thus, Zuckerberg maintains his idea of growth for the independent applications of Facebook, seeking to get as many users as possible before making the service or tool profitable And, for him, an application needs a traction of one billion users for it to really attract attention as a business, being such a figure the turning point to start looking for a business model or monetization that fits the service.Will it happen to Facebook Messenger when it gets another half a billion users?
