The market for applications is already a business engine like any other. Proof of this is the dedication of the developers, the interest of the users and, above all, everything, the billions of dollars and euros that move in this area. Google knows this well after managing his store for several years Google Play Store, which already has achieved over 50 billion downloads of its apps and gamesAnd it's also clear that it's a potential line of business for developers, having paid them overover $5 billion for their published tools only during the past year
For all this, collecting all its wisdom, Google has created an interesting guide for developers with the secrets to get a successful app on Google PlayAnd the fact is that creating the application and launching it in this content store is only the beginning, there being a large number of good practices and tools at your disposal to get the most out of get the most out of it and create a sustainable business. These are the main topics found in The Secrets To App Success on Google Play:
- Publish to Google Play: How to use the Google Play Developer Console to bring your app to over a billion users on everyone.
- Quality: The foundation for building a great app and a guide with platform guidelines and policies.
- Discoverability and Reach: How to reach the largest possible audience and make your app as visible as possible.
- Engagement and Retention: How to convert installations into active users and improve user retention.
- Monetization: Monetization strategies to generate income.
- Measurement with Google Analytics: get to know users and improve their experience with the app.
- Go Global: Launch the app in local markets around the world.
Questions that should help developers to know how to approach the arduous task of distributing an application And it is that the creation of the same it is only one step before what it means to enter the business of applications. A market in which, given such a volume of alternatives and with such disparate lines of business, it is very difficult to competeNow, at least, in the hands of those who manage one of the most important app stores, there are several lines so you don't feel lost and take advantage of the opportunity offered by mobile platforms.
The guide The Secrets To App Success on Google Play is now available for download in PDF format from the Google developer pageIt can also be obtained through Google Play Store as a digital book. At the moment it is only in English, although they have confirmed that it will be translated into more languages in the coming months. A book of 80 pages full of points, tips, graphics and links to train new developers who need support when launching their creation. And best of all, it's completely free
