It seems that Bing has not achieved the desired strength within the Microsoft ecosystem Thus, little by little those from Redmond have decided to put aside this brand and return some acronyms that are still stuck in the brains of users from certain age Come back MSN And no, it's not like the classic messaging serviceMessenger that was used until a few years ago is back.Just your brand as a name for the different services and applications formerly known as Bing Something that It has already made its mark on the platform Windows Phone
Thus, and as was already seen at the IFA fair in Berlin at the beginning of this month, Microsoft has replaced the name Bing with MSNin many of its applications for its mobile platform. Something that is being especially striking in the Anglo-Saxon countries, where the name of some applications and services has changed radically Thus, the application formerly known as Bing Finance is now known as MSN MoneySomething that can mislead users who are caught by surprise by this change.
Apparently, this entire strategy of Microsoft would be focused on reviving the MSN web portal , in addition to bringing the different Bing tools to the Android platformse iOS Rumors that have been circulating since the beginning of this month and that could be coming true according to what has been seen. And it is that Microsoft already confirmed that it would replace the search engine Bing in its terminals Windows Phone by voice assistant Cortana Now it's time for applications.
With all this, the original names of the different tools of Bing, well known for offering information on the bag, from time, from he alth , recipes, trips, sports and food have the name MSN, in addition to some nominative change further.However, its operation remains intact, occasionally receiving improvement updates but without a radical change in style, design or functionalities.
Changes that Spanish users won't notice too much. And it is that, although they have already been made effective through Windows Phone Store, in the Spanish market the names remain as they have been until now. Only the descriptions on the download pages have changed by adding the initials MSN before the name . Apart from these texts, changes can be noticed in a couple of specific applications in the nominative aspect. On the one hand there is the old Bing Recipes, which is now called Gourmet On the other , and as a possible bug or curious fact is the old Bing News which, surprisingly, has not changed its name or even its description.A possible oversight that can maintain the Bing brand even in these services in a testimonial way.
In short, a marketing strategy by Microsoft to return one of the Internet brands best known a few years ago. Now it will have to be the users who decide if the change is positive or not. The MSN apps are now available for free, under their new names, through Windows Phone Store :
MSN He alth & Wellness
MSN News
MSN Sports
MSN Travel
MSN Money
MSN Gourmet
