The company Google continues to make changes within its store of applicationsand digital content. And it seems to be willing to improve the user experience to prevent them from ending up disappointed by a bad purchase or any problem technical So, in addition to the recent visual changes (and those to come), you're also tweaking your Policies of use and relations with developersAll this to ensure that the user has every opportunity to correct any problem in the face of a bad experience.
The latest changes come directly to the distribution agreement with the developers, through their contract to publish content on Google Play Store Thus, we have discovered two quite interesting changes. The first is related to paid applications and those tools with integrated purchases Or, more well, with users who purchase this type of content. And it is that the developers will now have to answer within a maximum period of three working days any query or complaint launched by the users of this content. And not only that, since this process can be shortened to only 24 hours if it is a product that Googleconsider urgent
But, what is the obligation of this consultation and response process towards developers? According to Google, the lack of assistance or information by the developer towards its users can become low ratings of said product, but also the punishment of receiving less visibility , billing conflicts or even the withdrawal of said product from the Google Play Store
The other change within the contract with developers is focused precisely on their comfort. And it is that not everything is going to be obligations. Thus, starting next 1 January 2015 Google will be in charge of withholding and paying taxes convenient in the European UnionA procedure that developers can stop carrying out to focus on other issues. According to the new text “Google, the Payment Processor or Authorized Operator (not the Developer) will be responsible for applying and withholding taxes and paying them to the relevant tax authority”
With all this Google intends that Google Play Store to act in accordance with legality, but also serve as a purchase platform fair, both for users end as for developers. Changes that improve your user experience and conditions such as the recent extension of up to two hours of trialto be able to test paid content before requesting a refund. Or like the new changes that are coming that will show all prices for in-app purchases.
And we must not forget that Google has already faced (and lost) the courts due to the problems of Unauthorized purchases by end user. Either because their children bought content without their explicit consent or because they did not properly protect purchasing processes that have led to thousands of eurosin some extreme cases.
