If there is a institutional account that has achieved success on the social network Twitter on its own merits is that of the National Police And, using it as a platform for direct contact with citizens, distributing security campaigns, asking for collaboration , informing of any danger or even responding with irony, has already managed to exceed one million followers.Something that seemed unthinkable and which has given it international recognition, becoming the account of a security body with more followers by behind the FBI in the United StatesNow it is launched on another of the platforms with the most followers and participants: the photo social network Instagram
Despite the fact that the account “national police” on Instagramhad been reserved for years for what has now happened, it was not until the end of August when it began to fill up with photographs about thisCuerpo de Seguridad del Estado A fact that has been received with great enthusiasm by the users of this social network, especially by those already familiar with the account on the social networkTwitter, where in addition to followers they are fans of the work of its manager, Carlos Fernández Guerra
Apparently, much of the success achieved by the account of the National Police on Instagram comes directly from Twitter And its manager claims to have achieved 3,000 new followers since the existence of this account was officially announced in September through other social networks such as the 140 characters and theOfficial Facebook page of the Police A number that perhaps was expected to be higher, but which shows the traction and importance that this body has achieved on social platforms.
For the moment the Instagram account of the National Policedoes not have the dynamism it generates in Twitter, offering a very different tone and language. Thus, more than a platform for direct contact with citizens, Instagram allows us to show the most human facet of the Police, publishing photos of its agents on everyday situations and sometimes a little more casual than what is seen in institutional photos.Also other troops such as the canes that work day by day with the agents or the vehicles that used during patrols have a place in this kind of photo gallery All accompanied with a very natural tone and without forgetting the safety and awareness campaigns Neither of the hashtags or tagsthat help categorize published images and find them through the application's search engine.
Although celebrities, athletes famous and good-looking agents get the most Likes and comments, at the moment it is the canine agent Eros who has achieved the highest number of ratings on this account of InstagramA platform with which the National Police wants to continue growing and helping citizens, as well as creating a broad community that is already about to exceed 5 000 followers in just a few weeks. All this without losing sight of its function of raising awareness and information
