Twitter introduces a buy button in its mobile version
After the insistent rumors of past months the news is confirmed And it is that Twitter is opening its doors to ecommerce, or Internet commerce through your own social network. Something that had been discovered some time ago due to the mysterious and striking appearance of a button with the label Buy (buy in English), but of which there was no no official confirmation.Now it becomes a reality, although without losing sight of the fact that, for the moment, it seems to be a test.
The news has been confirmed by those responsible for Twitter, who have updated their official blog to talk about the “tests” that they are going to carry out shortly through the mobile applications of their social network This is the appearance of a new button in the chronology of this service that allows the user to buy products announced in a tweet or message directly and easily Something that It would allow the purchase of exclusive products that cannot be found elsewhere, in addition to the consolidation of Twitter as the perfect platform to promote paid content.
That yes, for the moment the tests will affect only a rereduced group of users in the United States. A group of people who will see the Buy button appear within a message on their chronology or timeline and that, shortly after, will grow to cover more users in these tests. However, it seems that Twitter has made significant progress in this project, leaving behind mere experimentation by partnering with different shopping services such as Fancy or Musictoday over the Internet, as well as artists, brands and non-profit associations, to be able to bring ads and this feature to users.
The purchase process through Twitter is simple and comfortable. Simply click on the Buy button of a tweet with a product to go to a description page Without leaving the application, the user can see what it is about and complete all the purchase details that are requested, including those of I pay with credit cardIn this regard, Twitter ensures that the information handled through this service is fully secured thanks to its encryption and their policies for not sharing such data In addition, the information is stored in the application so that future purchases can be mademore quickly, without having to enter all the data again. Data that can be deleted from the configuration of this same tool.
At the moment the date of arrival of this service to the rest of the planet is unknown, so we will have to be attentive to how the tests develop. Artists like Demi Lovato, Eminem or William Pharrel and other accounts like Donorchoose or GLAAD have already been added to post content that trial users can purchase or donate to. A first step for an opening towards the commercial through the social network of the 140 characters
