WeChat is on the heels of WhatsApp in number of users
As crowded as the market for messaging apps may be, there is still room for trend changes and surprises. And it is that not everything is said when talking about global numbers and markets that are in full evolution Something that should worry those responsible for WhatsApp after learning that one of its Asian competitors is hot on its heels in terms of the number of referred users.And it seems that WeChat continues to grow strongly in China
Thus, the number of monthly active users in the application has been revealed WeChat It is nothing less than438 million of total users. A figure that draws even more attention when compared to the last one made official by WhatsApp and which had already exceeded 500 million back in the month of April. Undoubtedly, a breakthrough and a threat for what continues to be the hegemonic application in the messaging field, although with less distance than in past months.
While it is true that the figures are dangerously close, several issues must be taken into account that contextualize these data. First of all, the number of active users of WhatsApp may have also grown considerably since became official last month of aprilAnd it is that its growth rate skyrocketed in United States after its purchase by FacebookAn action that created many detractors for fear that their privacy would be compromised, but it also gave fame in the North American country where it did not quite materialize.
Along with this, we must also look at the number of WeChat And it is that this number of users seems to be focused, above everything, in China Despite the television campaigns starring the soccer player Messi, the place of success of this tool continues to be the Asian market A powerful growth market, without a doubt, but one that cannot be compared to the development international with whom you are present WhatsApp
With all this, it is clear that little by little the market is stabilizing and drinking more and more. Something that could bring problems to WhatsApp soon. Of course, it would be convenient to know what number of users this application currently handles. However, it is essential that those responsible for WhatsApp work hard to continue developing this application and promoting it in new markets to become indispensable for the users Something that would certainly help to have the promised calls over the Internet, or new features and improvements that bring face to the new genre of applications that is gaining a foothold in messaging such as Snapchat
For now WhatsApp continues to bet on collaborating with different telephone operators in order to carry their service in a way free or with very cheap data plans in markets in development roads A good option for users with fewer resources to also communicate on a daily basis and with total comfort. We will have to wait and see what is the next big step of this tool and its actual number of active users.
