Snapchat reaches the podium of social applications
It seems that the application of ephemeral messages that end up self-destructing shortly after being sent is here to stay. And it is that Snapchat has achieved very good numbers among the young public, already being one of the three social applications most used by this sector, at least in the North American market Something that demonstrates its importance and that the millionaire confirms value given to this tool.Even more so when other large companies such as Facebook have wanted to acquire it.
The data comes directly from comScore, in charge of analyzing technological trends. In their report they show that Snapchat is already the third application of the social genre most used by users users known as millennials, that is, those between 18 and 34 years old The position of the bronze with a 32, 9 percent penetration in this type of audience compared to 75, 6% of Facebook in the lead , and 43, 1 percent Instagram penetration in secondplace.
And, for some reason, Snapchat has become one of the essential tools of young people who have been born surrounded by technology and social mediaPerhaps precisely for this reason, and given the problems and different privacy criteria of platforms such as Facebook , this population group has positively valued the ephemeral content, or that go beyond the usual messaging, relying heavily on both photo as in the video Added values for an application that, according to the analysis of comScore , shows an important establishment in the market but not yet fully developed
Gone are other leading services and social networks that have more history, such as Twitter or Google+ Even services that have attracted considerable attention between media and users like Vine or Tumblr However, what seems most important of all Based on these data, Snapchat seems to be emerging as the reference social tool for today's young audience. An issue that could set the fees for future applications and services. Thus, it has already exceeded 50 percent penetration by age among the young sector (18 to 24 years). However, it remains at a bare 20 percent when serving users 25 to 34 years old
It should also be noted that the data from Snapchat demonstrates the evolution of messaging and social applications And the fact is that not only text in the style of WhatsApp can succeed in this crowded application market. A tool that, in the case of Snapchat, also continues to evolving and looking for new ways to attract the public and meet your communication needs beyond messaging: by sending multimedia content from friend to friend or even among many.All this being able to create 24-hour stories with different contents of the day to share them as a diary at the end of the day.
We will still have to wait to see how far an application that has broken the schemes of own messaging applications is capable of going A tool that seems to have satisfied an audience not represented by Facebook or in which they did not find the privacy they want. Will Snapchat end up being the new WhatsApp for millennials?
