When the company Google sees something it likes, it doesn't hesitate to take out the purse for a walk Something that he has been doing with some regularity to ensure his position in the field of technology and progress, and that he has repeated once more. This time to get a messaging application of the most curious. A purchase that could well serve to improve your own application Hangouts in the not too distant future with all kinds of extra information of interestfor the user.
Thus, Google has been done with the application Emu This application, which has recently been released to all users after some time in beta or testing, seems to have caught the attention of Google to the point to acquire it. Of course, at the moment the details of the agreement are unknown, without being able to estimate how much money those from Mountain View have put on the table of Emu What can be guessed is the reason for this purchase.
And the thing is that Emu fought in the field of messaging with its own name. Not because of its origins, which stand out because its CEO or CEO had already worked at Google and in Apple, but because of its main distinguishing feature: its chat assistantAnd it is an application intelligent capable of helping its users to find what they needand what they are talking about through the messages that are sent and received. A concept that, without a doubt, matches what is seen in Google Now
Thus, if two users of Emu are talking about a restaurant Specifically, the application is capable of searching for information about the venue in the Yelp database , a valuation service. With this, the user can have data in this regard to know if he is interested in going to said establishment. Something similar happens if the topic of the conversation is cinema, being able to see the billboards of nearby cinemas and even allowing the purchase of tickets over the Internet. A function that also extends to the appointments to record events on the calendar that are being planning through the app's chats.
In other words, a intelligent application that goes beyond mere messaging, providing added value that is not only interesting for the user who uses it, but also to give visibility to companies, places and businesses on a platform that until now is usually free of .
At the moment Google has not commented anything about the acquisition, being the team of Emu who has been in charge of confirming that they will become part of Google However, no financial data on the transaction is known. Only that, unfortunately for the current users of Emu, the service will close its doors on August 25 We will have to wait, then, to see if Hangouts ends up acquiring the intelligence of Emu or how Google takes advantage of this recent acquisition.
