At the beginning of May the geolocation social network broke the news that there would be changes to its application and service. Something that did not catch many who had already followed the disaster of this tool to search for places and record the user's passage through them It was time to take a look. step and they did it in two directions, subdividing into two applications One of them is the new Swarm , focused on the social aspect and the check–ins of the user, while the places and discovery would be tied to the classic Foursquare, which would be renewed and redirected for a new purpose.Question that is about to occur.
This has been announced by the company itself which, after welcoming Swarm, now presents the renewed version of its original applicationFoursquare A change that affects both the visual and the functional And it is that Foursquare is new even in its logotypeGone is the symbol of check-in or passing through a place to welcome a big F in the form of a superhero emblem. And, according to those responsible, they want the user to feel that they have superpowers to find all the places they need near their location.
This is precisely the direction that the new application of Foursquare will take when it becomes available in the next weeksAs they explained in May, their managers want users to use this tool to discover places to visit near their location, but with a differentiating concept:and the fact is that the application will adapt to the needs and tastes of each user An intelligent tool to obtain unique and totally personalized suggestions in each case.
In this direction, and according to the first screenshot shown on his blog, the new Foursquare offers a different experience to each user . A good way to find places to have breakfast, eat, have a drink or visit a place of interest that matches each person who uses the application. All this by finding the place on the map, as was the case until now, but offering all kinds of contact information and even the reservation if necessary. Places filtered according to the likes of the user that can be added as labels or be recognized by the application itself after regular use of the tool.
But then what about the check-ins? This is where the duality of Foursquare comes into play. In the coming weeks, before welcoming the renewed application, the history of places of the user will be transferred to the application Swarm In this way the user who wants to continue registering your step and sharing where you've been you'll need to download this app, where to be, plus keep in touch with other friends. With this Foursquare only remains for the consultation and search of these places, although if you are a user of both applications you will be able to find an icon on the page of each placeto quickly check-in to Swarm
In short, a necessary step, but it may be badly taken and at the wrong timeAnd it is that regular users must change the chip between the functions of two applications that were previously included in only one. All this taking into account that the launch is being staggered, having appeared in first place the genuine Swarm to, months later, try to recover its throne the classic but renewed Foursquare We will have to be attentive to know the reception of this new version of the social network of geolocation that one day managed to succeed on mobile platforms.
