Twitter tests the Buy Now button in its apps
It's not new that Twitter like to experience with new functions and features constantly to improve and enhance your social network. Something to do if you want to stay on the peak of social networks However, it does not stop giving people talk with constant leaks and discoveries from these tests that it conducts selectively and not too privately.The last of these consists of the surprising possibility to buy directly products through the social network of the 140 characters
On this occasion it has been the media outlet Recode who has noticed the new function. A curiosity represented by a simple button called Buy Now, which translated into Spanish means Buy Now A function that attracts attention after having always shown Twitter as a platform focused on immediate information , more than in a product catalog However, it seems that the blue bird company is betting heavily on the and other methods of monetization
The option to buy from Twitter is relatively new. And it is that, almost half a year ago, an experiment was discovered between this social network and the Fancy applicationA service that allows you to see as a product catalog all kinds of objects to buy online. A question that is difficult for Twitter, but in which agreement both companies worked to the point of designing another similar option for buy from a tweet or a message from a product posted on Twitter, although it was no more than a sketch.
On this occasion the products to which the button has been associated Buy Now discovered by Recode also belong to the application Fancy Something that makes us suspect that the agreement with Twitter finally worked and it could become a reality in the future. Something that neither from Fancy nor from Twitter have wanted to comment. And it is that, for the moment, at least, it is still a experiment or limited test.
Although some Recode sources claim that these Buy Now buttons functioned as a link to a registration page, according to their own tests it has been impossible for them to generate any type of reaction after pressing this button Some buttons that , on the other hand, have only been discovered through the Twitter mobile apps and not in all places or platforms. More hints showing that for now it's just a test
But this alleged agreement between Twitter and Fancy is not the first to occur in the commercial sphere on this social network. Last May Amazon began offering the ability to add products to your shopping cartusing tweets or messages. Of course, far from allowing to purchase a product directly through TwitterIssues that only time will confirm and that, for now, are tests and experiments to give a commercial boost to the network social of 140 characters We will have to wait for some kind of official announcement by some of the companies before confirming any matter in this regard.
