Google Play grows in profits thanks to free games with purchases
The store of Apps of the platform Android ofGoogle continues to grow. And it is that being the most widespread mobile platform helps the data, although it is not the only reason. Games with model freemium or free-to-play, which offer paid content within an application free, seems to be the formula of the moment to obtain income from the users.Something that Google Play has shown each quarter with strong growth in numbers.
The data comes from the company App Annie, in charge of monitoring downloads and benefits of the main application stores Thus, to kick off Google I/ O, the event for developers of this company, has published an interesting report on the current situation. A time when Google Play is growing strongly both in downloads and revenue . Something that helps that in just six months the number of applications available for download has increased by by , in addition to the 800,000 that already exist. In addition, we must mention as the main culprit of this growth in income the free games with purchases inside
Specifically, this report states that Google Play has grown in profits 2, 4 times year after year progressively. A fact that is explained by the aforementioned games with a business model freemium This means having access to the game for free , being necessary to tolerate ads, but being able to enjoy the experience and beat the game gratis Of course, always urging the purchases add-ons, upgrades, and items that do require paying real money Purchases starting from aroundfew cents up to sums approaching 100 euros Questions that seem to have captivated many players and be the economic engine of this type of applications.
So much so that the gaming category has become the genre that pulls in 90 percent of revenue, growing a 10 percent in the past year. Even more so the games and applications with the mentioned model freemium, which according to the report of App Annie , they are already the content that generates no less than 98 percent of all the benefits of Google Play Quite a compelling reason for developers to also bet on Android to launch your apps and get profit.
Thus, the differences between Google Play and App Store, the application store of Apple , continue to close the gap. Of course, those of Apple can be happy for generating much more money than those of Google even despite having fewer terminals sold in the different markets.However, Google has already significantly surpassed the number of App Store downloads, and it is now dangerously close in terms of benefits. A fact that shows the good he alth of Google, of the golden stage in which the video games for mobiles and how well accepted the freemium model is proving to be in these contents. Of course, many of the regular players continue to criticize this way of distributing games by breaking their natural experience by urging them to buy add-ons to enjoy all the content.
