Line includes advertising in its mobile application
instant messagingservices are a candy for advertisers , which try to reach a greater number of users who may be interested in their products. Social networks like Facebook or Twitter are a powerful vehicle for sellers, but they also have the launching services such as WhatsApp or Line These types of applications are used as a more personal method of communication and for some time now it can be said that they have completely replaced messages traditional text.The issue of advertising in these types of applications is a delicate one, since users do not want to have to deal with advertisements in these services as well. The Japanese app Line has opened a line for advertisers and will start including in its tool, although they ensure that only users who affiliate with a specific brand will see it.
Line has more than 450 million users in all over the world, a succulent figure for advertisers who do not stop looking for new ways to reach potential customers. The company announced last Monday its collaboration with Salesforce.com that will allow advertisers to offer their services through the application. Line is an instant messaging application very similar to WhatsApp, although in its case it is bet on other functions such as games and more emoticons that give it a much more visual touch.When WhatsApp began its annual renewal policy, many users switched to Line, which it is still completely free. However, WhatsApp continues to be the number one messaging application in our country and many others, exceeding 500 million usersWorldwide.
Line is open to advertisers so they can spread their campaigns and offers, but ensure that users will only see messages from those brands they decide to follow, will not be an imposition. For example, a cosmetics company may send us discounts and other types of advertising claims directly through Line Advertisers will use a special program that will allow them to design the messages to send and filter the recipient lists according to the type of content.Line will continue to be completely free for users, but sellers who want to use the service to advertise would have to pay per message sent, with rates starting at $0.01.
Managers of Line have seized the opportunity to increase their revenue through advertising services. For their part, in WhatsApp have always been strongly opposed to including in their application. The purchase of WhatsApp by Facebook raised suspicions that they might end up introducing ads, but for the moment they are fulfilling their promise and, except for the occasional service drop, so far there have been no major changes in the application.
