McDonald”™s GOAL

In McDonald”™s are ready to support the teams of the World Cup of the FIFA and entertain your guests at the same time. And it is that they have published an application with technology of Augmented Reality to shoot some pen alties while eat at their restaurants. A whole football initiative that has managed to modify even the appearance of the packaging of its potato chips, an essential element to get the most out of this application.

Thus, McDonald”™s, as the official sponsor of this championship, wants to involve its customers so that they also participate in the World Cup in Brazil 2014 The form is very simple and surprising thanks to the commented application, which acts as a game with which to add points to the selection that is chosen to defend All a motivation to avoid getting bored in the restaurants of this chain or to supportLa Roja on their way to the next star. But how should we do it?

The key is in the french fries Or rather, in their packaging A packaging that has changed from design for the occasion to show the urban art of various artists from around the world who have captured the passion and feelings of this sport through colors and shapes.Something that not only stays in the design. And it is that, on the back of the package, it is possible to see the instructions to activate McDonald”™s GOL To do this, you just have to download the application and start it. This will activate the camera of the terminal, being able to scan the mentioned container of the potatoes with a surprising result: the appearance of an area, with its goal, to take some pen alties.

This is technology of Augmented Reality, or what is the same, mixing on the screen of the device elements of the real environment with other virtual ones, being the designs of the potato packages the nexus. Thus it is possible to carry out up to six different game modes ranging from shots on goal up to dribbles The fun thing is that not only is it possible to play with what you see on the screen, but the application recognizes other elements of the environment such as glasses to act as obstacle, adding difficulty to the play, or serving to bounce the ball andcrash it into the net

The user must choose from the beginning what colors they are going to defend in their game Something that has more importance than simple symbols, and is that each match passed will anonymously add points to said team, being able to check at the end of the championship who has won. All this without forgetting the component social And it is that each player can design their own games and share them through social networks, using the hastag or tag FryFutbol to promote messages , games and records.

In short, a fun way to participate in this Soccer World Cup in Brazil 2014 from one of its official sponsors. The McDonald”™s GOL app is available for both Android and iOS Can be downloaded free via Google Playand App Store