One of the values that can most help a user to decide on an application or game to download is the opinion of other users Something that developers know well and that some companies try to exploit commercially to get Extra downloads for your applications and utilities. That is why, for quite some time now, some companies have been offering false reviews and ratings on applications in exchange for money.A pay for votes that can help give visibility and get downloads to an application, and which turns out to be a system of the most usual and used, both in Google Play, the App Store of Android, as in App Store , the store for iOS
This has been demonstrated by the company Apptentive, in charge of analyzing and offering data to developers about the hosting of applications in different markets. And it is that, in his study, he has discovered that despite the freedom of Google Play, it is actually the App Store the app store with the most fake opinions and ratings, reaching up to 55 percent of the tools published here A percentage that decreases to 44 percent of the applications analyzed in the case of the market Android
This fact can be explained taking into account that App Store is usually the launch platform of many important applications. A first start that would be helped by this mechanism of comments and ratings false to get traction and attract the attention of users on a simpler platform compared toAndroid because there is not a wide variety of terminals and fragmentation between different versions of the operating system.
In this way, it is possible to find among the comments of a good number of applications ratings and opinions of recurring users, which not only not only comment on a good selection of tools, but also tend to copy and paste these commentsThus, it is relatively easy to notice, after a simple search, if a user is real or is a false creation to generate ratings on applications and achieve visibility, reach good positions in the download lists and get even more users.
However, the study of applications carried out by Apptentive has also produced other striking data. Thus, even though App Store has more fake reviews, it is Google Play where are the worst fake users Thus, of the 100 applications with worst comments, 80 percent belonged to the Android platform In addition, this company has found that the category of gamesis the one with the most false comments, reaching 41 percent of all of them, leaving the selection in second place others, with a 26 % and the applications of photo and video with an 8 percent
In short, a sample of the business and the importance of applications And it is that good visibility can lead to an exponential growth of downloads and, therefore, of the earnings that they report to the developer. A system of comments and fake profiles that seems to continue to rise, even more so considering that both Google and Appletake these ratings and comments into account to generate their lists of popular apps
