Far from what it may seem after the latest movements of the company Facebook, it is still more interested than ever in the field of Messaging And not only that, but the possibility of developing a true competitor to Snapchat Something in which the same Mark Zuckerberg, creator of the company and social network seems to be directly involvedaccording to the latest rumors. A new attempt to get hold of an application for teenagers who want messaging ephemeral
This time the rumors come from the media Financial Times And, according to reports, Facebook would be creating a new independent messaging application, with an operation very similar to Snapchat, and that would receive the name of Slingshot Or what is the same, with the possibility of delete messages sent shortly after being readby the caller. Undoubtedly, a new attempt to achieve the necessary pull with the young audience that uses these tools the most. So much so that the application could be launched during this same month of May, always following the rumors.
The history between Facebook and Snapchat goes back a little over a year, when the social network discovered the potential of the ephemeral instant messaging application that was succeeding among the adolescent population in the United States, one of the target audiences that Facebook was losing.Following its failed purchase attempt for what was rumored to be three billion dollars,Facebook decided to take the plunge and create their own messaging app.
It was the moment of Poke A tool that ended up failing miserably by not getting traction on users and that came to be called as“joke” by himself Zuckerberg And it was a crude attempt to compete againstSnapchat An application that was developed in twelve hours and that, earlier this month of May has disappeared from the App Store , the only app store where it was available for one year. A necessary movement to give a clean slate and, according to the new rumors, a new account to a more serious and elaborate ephemeral messaging application.
Thus, the Financial Times states that Zuckerberg is taking an active part in the creation of the application, overseeing the entire process that could already take several months to prepare. Now we only have to wait to officially confirm the application Slingshot, not having to wait long to see its launch if the rumors are true.
At the moment it is also known that Creative Labs is the team in charge of its creation. A section within Facebook dedicated to the creation of new tools and applications that has already been commissioned by Paper , the news reader published a couple of months ago in USA Questions, all of them, that fit with overwhelming logic about the direction of Facebook in the field of messaging, even after the huge outlay of 19 billion dollars for the well-known WhatsApp And it is that Facebook cannot skimp on efforts to reach the young audience through mobile platforms.
