Facebook wants to grow Instagram and WhatsApp before making a profit
The company Facebook has presented the results of the first quarter of the year. An event where not only figures such as the number of users are revealed, which already exceeds billion on mobile platforms for the social network, or total profits, which again outperformed last year by 72 percent or , which is the same, 642 million more in their pocketsIt has also served to learn the strategies of its CEO or executive director, the well-known Mark Zuckerberg , who talked about purchased apps and those yet to come.
In this way, during the presentation of the results, the intention to create more independent applications from Facebook Creative Labs was made knownAn initiative within the social network company in charge of creating tools with very specific purposes, as has happened with Paper, its news reader. With this, Facebook would be able to expand its business through mobile platforms with more alternatives and options that would not have to be related to the social network. However, this strategy seems to be focused on the long term
And it is that, along with the intention of creating more independent applications, the CEO of Facebook has placed the accent on thegrowth needed from these tools. In this way, they would need to surpass the milestone of 100 million users to consider carrying out economic strategies with these applications. In other words, take advantage of them. At the moment, Paper focuses on being polished and offering a readable, comfortable and useful service. But if it gets enough traction hopefully ads or some monetization system to increase the benefits.
But then what about the other apps that do have more than 100 million of users and are under the command of Facebook? Of course, we are referring to Instagram, which already has more than 200 million active users per month , and to WhatsApp, which recently has exceeded 500 million, among others such as Facebook MessengerTools that represented a significant outlay for Facebook and that, except for WhatsApp, whose benefit for the Subscription payments are estimated at some 20 million dollars, they do not generate we alth. Well, there is a plan for them too.
It seems that Zuckerberg bets on the long term and always for the growth In this way he affirms that there is no any monetization strategy at the moment , seeking that both Instagram and WhatsApp continue to grow in terms of number of users before making them profitable. However, we must not lose sight of the fact that Instagram in the US has already begun testing advertisingas artistic photos of brands that are not followed.More intriguing is the question of WhatsApp, whose manager claims to run independently and whose profits come from euro per year to be paid to renew the subscription. Is Zuckerberg plans to increase the price of said service? Or maybe we will have to wait for the call function that is about to arrive to be paid for? Time will tell, as long as the number of users is increasing month by month.
