In Facebook they have not calmed their desire to buy after disbursing 19 billion dollars for the application WhatsApp a couple of months ago. Thus, his latest acquisition is now known. A company or start-up known for having created the application Moves A curious tool designed to measure the user's physical activity throughout the day. Now all that remains is to wait and see what Facebook has up its sleeve or how it wants to apply this company's knowledge to its own services.
The news has emerged from the blog of the application itself Moves , which has been echoed by a large number of media. In said publication, the application team confirms the purchase by Facebook of both the company, ProtoGeo , as from the application itself Moves Of course, still the total amount is unknownof the transaction, although it is not estimated as high as WhatsApp or Instagram (billion dollars). And it is that Moves does not have as much fame or number of users.
That is why this transaction seems more like a strategic move to fully enter the world of fitness, the quantification of user activity and, perhaps in the future, devices wearables or wearables.In this way, Facebook already has a curious tool in the world of measuring physical activity that, although it is far from tools likeEndomondo, it does have its own unique strengths and characteristics.
The application Moves is intended to measure the displacements and act as pedometer for the user. It is enough to start it and keep it active in the background so that counts all the steps of the user. The curious thing is that it is also capable of detecting the sections in public transport or car and rest times, knowing the places and establishments through which it passes. All this to know, at any time of the day, if the user is being active or not, and counting distances, times of exercises and other questions on a screen with a very simple but colorful visual style
At the moment it is only known that the Moves team will become part of Facebook , from where “will build and improve their products and services”, as confirmed in their blog post. However, it seems early to talk about specific projects. Of course, they affirm that they will not take the information of the users to the social network. They also confirm that the application Moves will continue to offer its services as before, remaining independiente, as and as has happened with Instagram and WhatsApp Therefore, it will not disappear from Google Play and App Store so that more people can continue to enjoy it.
In short, a curious movement that shows the interest of Facebook in the world of sport and quantification that is attracting so much attention lately thanks to new devices that are coming onto the market like the Samsung Gear FitWe will have to wait to find out if Facebook decides to take out his own device or bring the application Movesto these. A tool that, according to the WallStreet Journal newspaper, has several million active users, having achieved four million downloads of its application for both Android and iOS in its first year of life.
