LINE makes more profit than WhatsApp and WeChat combined
Despite the fact that the LINE application has not managed to overcome the second position in the fight to be the most used messaging tool against the hegemonic WhatsApp, does not mean that it has not achieved success. And it is that, according to the American newspaper Wallstreet Journal, the Japanese company would be obtaining greater benefits than those of WhatsApp and Chinese app WeChat togetherQuite an achievement that they have achieved thanks to their expansion both territorially and within the application, betting on new content and forms of business .
And the fact is that LINE still hasn't reached the throne of the most used messaging application despite its 400 million registered users, which some analysts estimate at 175 million monthly active users A difficult figure to compare against to the 500 million active users of WhatsApp or the more than 300 that have WeChatNumbers that are hard to beat even though the field of messaging is on the rise among applications for smartphones However, LINE does excel in other ways.
Thus, according to the aforementioned US media, LINE has managed to be the most profitable company despite not having the largest number of users. An issue that it has achieved thanks to its contents and purchases within the application And it is that the business of Naver , the creator of LINE, is much broader than the messaging service, which is also free, focusing mainly on themarket stickers or characteristic emoticons that you sell through your application.
Thus, in the past year (LINE's second year of existence), it managed to bill no less than more than 505 million dollars A figure that makes ridiculous the assumptions 20 million of dollars obtained by the application WhatsApp Estimated data since they have never made their benefits public.It is also far from the third app in contention, the massive Chinese WeChat, which over the past year achieved a profit of between200 and 300 million dollars
LINE has always been committed to diversifying its business lines. And we must not forget that as an application it is completely free However, it has focused on new and attractive contents , taking advantage of the pull of its characteristic and hilarious emoticons. Characters that he has taken around the world and that, in the case of Brasil, he has come to modify to achieve public acceptance. But it has not only reached agreements to create and sell collections of emoticons such as those of the Real Madrid and F.C. Barcelona as in Spain, has also created game collections with paid content around this application.Issues that are about to go a step further by opening to any user a own content store to sell their creations to the community.
More recently, in addition, LINE has opted for cheap calls to landlines and mobiles anywhere in the world. A paid service called LINE Call that can well compete with telephone operators thanks to its reduced billing costs
That is why LINE has shown that the number of users is not everything, achieving a wide profit margin compared to other messaging applications that boast of community.
