Apple and Google want to keep the best games
The large mobile phone companies are well aware of the importance of video gamesAnd it is one of the genres in which users invest more time and money when using their smartphones , something they also want to get a piece of as the US newspaper has been able to verify The Washington Post Thus, both Apple like Google would be offering benefits to those developers who offer to launch their game exclusively for your platform.
According to close sources, the American newspaper affirms that this form of marketing is already fully integrated into mobile platforms. And it is that the issue of temporary exclusivity is something that players in video consoles have already tasted in their own flesh, having to wait a certain time or even purchase the console of the competition if there is an exclusive game that they want to try. A strategy that economically seems to work quite well as players are tied to the content and not just the platform.
Proof of these issues have been the releases of two important games during the past and current year. One of them was the continuation of the successful Plants vs. Zombies, which first landed on iOS to do so, two months later, in terminals with Android Something very similar to what has happened with Cut the rope 2, although in its case the difference between releases has been three monthsIssues that undoubtedly favor the users of one platform or another, in addition to giving prestige and successful content that attracts attention and is capable of resolving a purchase question for large companies.
According to sources cited by TWP, these commercial agreements do not involve payments to developers or financial favors of any kind. In fact, they focus exclusively on the promotion of content through the usual mechanisms in app stores That is, big ads that lead directly to the download page for that game, appear in sections with the best content or, simply, having a highlighted place on the first page of these content sales services.More than enough to give visibility and get a good initial pinch of downloads and users that manage to give fame and recognition to the title.
These marketing techniques had their raison d'être at the beginning of mobile platforms, when developers found in iOS one more way convenient and simple, as well as profitable, to publish your content. However, time and the great development and expansion of Android has changed that, despite forcing developers to think of a wide variety of possibilities due to the proliferation of different terminals. However, now Android is present in some 80 percent of mobile terminals worldwide world, so proposing good alliances seems a vitally important decision.
While Apple and Google have refused to talk about the issue, the developer companies claim to have a close relationship with them when publishing their content.However, others affirm that they find no difference or sense in making a publication differentiated in time, being for them the best option to give simultaneous output to their games in both platforms.
