Despite the evolution and constant changes in operating systems and new devices , the big companies seem to maintain their positions as far as applications stores are concerned. Or at least that is what emerges from a new study that states that Google Play continues to be the store with the most downloads , although not the most profitable, as App Store continues to generate the most money.However, there are new nuances that could indicate a change in this already habitual paradigm. Is it possible that Google begin to benefit from being present on more smartphones?
The recent study has been carried out by the company App Annie, offering data regarding the first quarter of the year between both large platforms . Some data confirm that Google Play achieved 45 percent more downloads than App Store already in this first period. Of course, despite the lower number of downloads, the apps store of Apple has achieved 85 percent more profit than Android globally. A not insignificant figure but one that could be changing according to this report.
And it is precisely this loophole that is truly newsworthy since, despite the fact that Apple achieves more benefits for developers and its own platform even with fewer downloads than Google Play, this percentage is decreasingA change in which the constant growth of the platform has much to do Android Thus, there has been an important explosion of new users in emerging markets such as Mexico, where growth was 75 percent during the last year, in addition to other countries such as Turkey, Brazilor Russia, which are also adding more and more users to this platform.
This question, together with the paid content that are increasingly present on this platform, could change the tables of the scheme seen till the date. Of course, even the difference in benefits between the two platforms is abysmal However, the games and, above all, the purchases within These are the contents that are attracting the most attention and collecting money from users, being the main reason for the currentual profit figureson both Android and iOS
While Japan, the United States, Korea, Germany and the United Kingdom offer the most benefits to the platform Google Play With growing percentages quarter after quarter, Japan and China are, also along with USA, those who are paying more money in App Store All of this, mostly, through games and entertainment, leaving behind other applications as widespread and used asWhatsApp, among others in the field of communication.
The positions for the moment remain clear, being Google Play which has most downloads thanks to its expansion in a greater number of terminals, but remaining the most profitable App Store, achieving greater benefit for developers who decide to use this platform to launch their paid applications or with purchases within it.
